Posts Tagged ‘change

We’re Social Capitalists

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social capitalism (/ˈsōSHəl/ /ˈkapətlˌizəm/): an old idea taking on an new form in the age of social media where social capital, creative capital, and intellectual capital are deployed outside the construct of the prevailing corporations or governments; a social cause cast against the backdrop of market capitalism

We’ve said before that we’re social capitalists – making a profit while supporting a cause. Social capitalists operate within a triple bottom line (TBL) business methodology, which traditionally consists of three “P’s”: people, planet, profit. TBL’s been embraced by many sustainability initiatives as an operational philosophy – educating the public on sustainability and building a community around a cause (people), reducing waste and pollution (planet), and still making some sort of (profit) to help grow and further the cause while supporting those who put effort into it. In a capitalist society and economy, being a TBL business can better ensure the success and growth of a cause within the context of an economy that’s largely influenced by capitalistic variables and methodologies.

There’s the perception, though, that being for-profit is an ugly choice – that it implies the profit-oriented pricing and marketing strategies employed by profit-focused businesses. We’re all used to these buy-more strategies because for a majority of businesses, profit’s the only goal – after all, the business needs to stay afloat, feed its employees, and ideally grow and prosper.

The difference between a profit-focused business and a TBL business isn’t that one’s profit-focused and the other isn’t – remember, profit’s the third “P” in the triple bottom line model – the difference is that profit isn’t the only goal of a TBL business. People (community and cause) and planet (cause and wise consumption) are just as important.

This makes TBL businesses noticeably different than more traditional, profit-focused shops. Consumers notice this in the branding of TBL businesses, their marketing approach, their pricing strategy, and most importantly the ways they behave.

Since in.gredients is a triple bottom line business, everything we do indicates our goals to build (and educate) a community around our cause (people), reduce waste and consumption and improve our environment (planet), and make a profit to help grow our concept, drive change in the marketplace, and spread the good (profit).

(image: Patrick Lane Photography, in.gredients Garden Dig-in, April 2012)

Written by Brian Nunnery

June 14, 2012 at 5:46 pm


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Often it’s easy to forget to perform in public the energy-saving habits we practice at home. Finnish designer Tima Naskanen designed Change, a tasklight that encourages people to change their environment habit. You insert a coin into the lamp to turn it on, and when you want to turn it off, the lamp will dispense your coin back. How clever! The lamp was designed to be used in public places like libraries, where forgetting to flip the switch is not uncommon.

(image via: design boom)

Written by kbrotherslane

July 29, 2011 at 12:55 pm

The Nitrogen Predicament: Why Agriculture’s Got To Change

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Lauren Welker:

Geologist, gardener, epicurean, homesteader, scholar, problem solver

Nitrogen (N2) is an essential nutrient for all living organisms, and it’s one of the most important nutrients needed for plant growth. Without it, plants are unable to produce complex organic molecules like amino acids, proteins, and nucleic acids.  For something that comprises 78% of the Earth’s atmosphere – and is so critical to living organisms – one would think plants and animals wouldn’t have a problem obtaining nitrogen. However, it turns out life can only absorb nitrogen once it’s “fixed” – meaning, confusingly, “broken apart” – and bonded to another element.

It’s almost miraculous that we have life at all on Earth, because nitrogen fixation can only occur two ways: lightning and bacteria. The energy from the lightning has the ability to rip N2 apart, allowing the freed nitrogen to bond to oxygen molecules and form NO3– (nitrate) which then rains down on plant life.

Particular types of bacteria in the soil can fixate nitrogen via respiration (energy production). One of the easiest ways farmers facilitate this process is by planting legumes, which have a special symbiotic relationship with the bacteria Rhizobium. Tiny microorganisms can do the same thing as lightning – how cool is that?

The nitrogen absorbed by the plants is passed through the food chain to animal life, and then put back into the soil and atmosphere through animal waste and the decomposition of plant and animal matter – this is totally that Circle of Life Mufasa was talking about.

Nitrogen is also an import element in fertilization for farmers, because nitrogen speeds up plant growth and increases production. Due to the complicated process I described above, you can imagine that it was very difficult to have large scale farming operations before the 20th century. In 1909, the German chemist Fritz Haber discovered how to fix atmospheric nitrogen in the lab. He then worked with Carl Bosch, another German chemist, to fix nitrogen on an industrial scale and created the Haber-Bosch process. This was HUGE. It was such a feat of science that they won the Nobel Prize for Chemistry in 1918.

Haber and Bosch didn’t know it at the time, but they completely revolutionized agriculture. Man was no longer reliant on natural phenomena to grow crops, and with the population boom of the industrialized revolution, we now had a solution to feed a growing, hungry population: nitrogen-based fertilizers.

As with most scientific advancement, it’s difficult to determine the long term effects of a new technology, but we now know that it probably wasn’t the best idea for man to mess with the Nitrogen Cycle via the Haber-Bosch process.

We’re relying on a finite resource to feed our nation: To fix nitrogen in an industrial lab, you combine atmospheric nitrogen and hydrogen to form anhydrous ammonium a.k.a ammonia – the foundation for all synthetic nitrogen fertilizers. The hydrogen used for this process is extracted from fossil fuels, mainly natural gas. Natural gas is very difficult to transport, so the fertilizer is typically produced near the natural gas source. Since it’s less expensive to purchase fertilizers overseas, the United States imports over half the nitrogen-based fertilizer it needs, thus consuming even more fossil fuels in the process. Not only is our price of food now dependent on the price of oil and gas, but what will we do when we’ve drilled that last well?

Damage to Human Health and the Environment: The overuse of nitrogen-based fertilizers has already caused a significant amount of damage. Synthetic fertilizers destroy the delicate nutrient-producing ecosystem in the soil, so farmers have to fertilize more frequently. Not all of the nitrates are absorbed by the plants, and these particular nitrates are purposely highly soluble in water, so the excess nitrates easily wash into various water bodies, then into the oceans, and can cause monstrous algae blooms in coastal waters.


These algae bloom draw-down oxygen from the water and create dead zones. These dead zones can fluctuate by thousands of miles, leaving little time for sea-life to swim away before they suffocate – often leading to massive fish kills. Largely due to all the nitrogen-based fertilizer run-off in the Mississippi, the Gulf of Mexico has the largest dead zone in the world.

Additionally, we also have problems with nitrogen-based fertilizer affecting our drinking water and air. Elevated levels of nitrate in drinking water has been linked to thyroid cancer in adults; however, it’s particularly dangerous for infants. Infants are highly susceptible to nitrate poisoning which causes methemoglobinemia, commonly known as “blue baby syndrome.” There are even studies linking elevated nitrates in water to increases in sudden infant death syndrome cases. Nitrogen-based fertilizers also contribute to particulate matter air pollution, which is linked to respiratory illnesses and cancer.

So are nitrogen-based fertilizers really needed to feed a growing population? According to a 30-year study done by the Rodale Institute – no.  When compared to conventional crops, organic crops had the same, if not higher yields of produce and outperformed conventional crops environmentally and economically. The United Nations also released a report this past spring, stating that by using agroecological processes (relying on the natural environment, such as beneficial trees, plants, animals and insects to fertilize and protect crops) global food production could double in the next 10 years.

A lack of available nutrients for crop production is not the problem – it’s our current agricultural system that needs to change. By utilizing new and old technologies, scientists and farmers have found ways to organically produce high-yielding crops that can feed a rapidly growing population. It’s now up to us to implement agroecological methods in our agricultural system. Of course this is more easily said than done, but you as a citizen and consumer can make a difference. Contact your representatives and inform them of this issue, elect officials that are mindful of the environment, and most effectively – use your purchasing power.  Every time you are at the register you are casting a vote. The more consumers opt to buy local, organic, naturally and sustainably grown food, the less incentive industry has to use synthetic agrochemicals, GMO seeds, and utilize unsustainable farming methods. Consumers have the power to build and destroy entire industries – keep this in mind the next time you’re debating whether to pay a little more for local, organic produce. Those $0.99 conventional peaches cost more than you may think.

Media Love

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In the last four days, the news of our store has spread like mad. 13,000+ video views on YouTube, ~1200 comments and 3300 Facebook shares from GOOD’s feature on us, over 1100 Facebook likes on our page, and an influx of 500 Twitter followers. That’s all thanks to YOU for telling your friends about our store. Clearly, American consumers are ready for the grocery industry to step up and change for the better. All it needs is a spark (that’s where we come in). Thank you, thank you, thank you for your support and friendship – with your continued donations, we’ll be able to kick off with an even louder bang.

For grins, here’s some of the press we’ve received since last week:
Huffington Post
The Rolling Stone

…and many blogs written by you guys (which we’re still tallying). :-)

Written by Brian Nunnery

June 27, 2011 at 11:38 am

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