Triple Bottom Line

We’re a triple bottom line business, which means we carefully consider our impact on people (the community), planet (the environment) and profit (business viability). We believe that businesses can and should be leaders in solving the most pressing challenges of our day, and we aim to lead by example.


Our mission is to help build a truly sustainable local food system and economy while minimizing waste and promoting healthy, sustainable lifestyles. We believe that a robust and viable local food system is the best approach to reversing the pervasive economic and environmental damage of our existing industrial food system.

Guiding Principles

The three guiding principles of our ethos are zero waste, local food and community. Given the complexity of our day and age, our commitments to these three areas can’t always be equal, which is why we employ this decision-making methodology to weigh each aspect of our long-term vision and day-to-day operations.

Zero Waste

There’s no waste in nature. Waste is a human invention. As good stewards of our environment, our top priority is to reduce the amount of waste we produce and reuse what we have. Our business produces about 5 pounds of landfill trash per month, which is less than an Austin resident produces per day (6.8 pounds).


Sourcing our food locally is extremely important. By buying and selling locally, we can stimulate the local economy, reduce the energy being used to transport food from region to region, and avoid packaging and preservatives since the product doesn’t need to stay “fresh” for weeks on end.

We limit your choices based on what’s in.season – a new but very old idea. While we’ve come to enjoy the ubiquitous availability of an abundance of produce regardless of the season, growing out of season and shipping fruits and vegetables across the world are resource-intensive practices.


Our business model isn’t the silver bullet that will single-handedly change the food system. Rather, we hope to teach our community how just a few simple changes to the way we live can reduce our impact on the planet and increase our health and happiness. We strive to be actively in.volved in our local community, and have designed our store to maximize community on-site.

We also take a proactive role in our community by partnering with local organizations, hosting fundraisers and workshops, and generally working to create a welcoming environment for people to come together.