Pioneering the Possible
Our ambitious ethos has garnered quite a bit of attention since our IndieGoGo campaign launched us into the public spotlight just about three years ago. People from across the globe applauded our efforts to reduce food-related waste in the grocery industry by pioneering a “package free” model. It’s been almost two years of holding close to our original, idealistic vision of a different kind of grocery store, and though the response from the community – near and far – has remained positive and supportive, the numbers from our first 21 months of business paint a different picture than we had hoped.
Rather than give up and lament the impossibility of a perfect package free grocery model, we are narrowing our focus to three things we know we do well: zero waste, local food, and community. As a result, we hope to remain a part of the sustainable food movement, a part of this vibrant and growing city, and a part of this dynamic, diverse community on Manor Road. We plan to bend so as not to break, pivot to not fall, and innovate towards what’s pioneering but not impossible.
In practice, this shift means discontinuing a portion of our bulk section to make room for some new offerings. Our updated guiding principles look like this:
Zero waste: We average less landfill waste per month than an American averages per day!
Local food: As a hub for quality local products, we champion small farms and producers and promote local, seasonal eating. Some might say we have farmers market offerings with grocery store hours.
Community: Community gatherings – formal and informal, educational and social – are a regular happening around here. Plus, we love to partner with and support like-minded businesses and organizations that are also committed to a greener, more just world.
Still have some questions? Check out our updated FAQ page. We hope you’ll rally behind us as we make these changes and help us stick around for the duration.
The in.gredients Team