The Importance Of Collaborative Consumption
Today we’re thankful for sharing. In a world where individual over-consumption has been the norm, it’s refreshing to see new technology and business models that are based on the idea of collaborative consumption.
We live in a world where it’s possible to swap unwanted personal goods with strangers on an international scale. It’s possible to not own a car, while still having quick and easy access to a set of wheels when you need them. Rachel Botsman, the author of What’s Mine Is Yours: The Rise of Collaborative Consumption, believes that this shift towards collaboration is due to the renewed belief in the importance of community, the torrent of peer-to-peer social networks and real-time technologies, the pressing unresolved environmental concerns and the global recession that fundamentally shocked consumer behaviors.
People are now aware that the way we were consuming wasn’t sustainable, and it’s possible to live a life of comfort and ease, without reverting to over-consumption. Sharing is becoming a way of life as more and more people find that it saves them money and is as convenient (if not more) than going out and buying individual items for themselves.
We at in.gredients are big fans of sharing. As a business based on the idea of reducing and reusing items, sharing fits into our model perfectly. By exchanging goods and services with your neighbors and a network of folks, you aren’t only decreasing unnecessary consumption, you’re building community.
We’re excited and thankful to live in a time where sharing is on the rise. To learn more and be a part of the movement, watch Rachel Botsman’s TED talk and get inspired.