Think Beyond Plastic 2013
Plastic is pervasive.
It’s hard to live in the modern world and not encounter the stuff every single day. It’s in our clothes, our cars and our food. When walking through a conventional grocery store, almost every aisle is packed to the seams with food items wrapped in layers of plastic.
Matthew Spiegl, a writer for the Huffington Post, sums it up nicely in a recent article:
“While plastic has given us many breakthrough products and uses that have enriched our lives, it has also led to a single-use throw away mentality that finds us buried under an unsustainable and unbearable burden of plastic pollution today.
We have become a society of convenience and exploited plastic without regard for the impact on our environment. We take for granted the fragile balance of earth, air and ocean that serves as our life support system. But what do we do to support it in return?
We need to remember that every piece of plastic ever produced on this tiny blue planet of ours remains in our environment forever; it won’t go away, it will outlive us and the Earth, or what will be left of our little planet, if we don’t change our ways.“
On June 14th 2013, Christian Lane, co-founder of in.gredients, accepted one of the awards for Most Promising Emerging Businesses at the Think Beyond Plastic awards ceremony. With this award, in.gredients staff was recognized for our work in changing the way people relate, use and depend on plastic.
As Lane put it,
“It’s been a collection of information, events and people that have inspired us to find a different way of buying and selling food. We’ve paid attention to the facts and figures and to people like our grandmother who lived through the Great Depression — she re-used everything. We’ve also paid attention to folks like Alice Waters, Michael Pollan and Rachel Botsman who have inspired us to craft a new approach.
Our mission is to minimize waste and promote healthy, sustainable lifestyles by selling local food with pure ingredients, package-free. There’s no waste in nature. Waste is a human invention.
As good stewards of our environment, our top priority is to reduce the amount of waste we produce and reuse what we have. Being package-free radically limits our waste generation. Our business will be waste free; your home can be waste free too.”
We’re a micro grocer in Austin, Texas, but we dream big.
Check out the Huffington Post article featuring Think Beyond Plastic and in.gredients.