in.gredients

The Hunt for Seasonal and Local Gets Easier

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Jessica Malsky:

Jessica’s an Austin native with a passion for environmental issues and an unshakable commitment to improving sustainability. When she’s not busy blogging for in.gredients, she loves studying ecology, thrift store shopping, bees, and riding bicycles!

Hello! I’m Jessica Malsky, the newest member of the in.gredients team. One of the things I’ve become most excited about in anticipation of the in.gredients store opening: it’ll be so much easier to eat seasonal, local, organic/natural, produce. Let me clarify – it’ll be easier to eat it because it’ll be easier to find it! As I’m an eco-friendly kind of gal, it’s been a personal goal of mine for some time to go local and organic, but it’s been tough going.

I think we’re all too familiar with the fact that the vast majority of produce available at most grocery stores isn’t locally sourced (in part due to the constant consumer demand for non-seasonal produce) – something that kind of gets me down. What’s more, I’ve found that even my favorite small, local grocery stores don’t have a great selection of local and organic produce. Farmers’ markets seem to be the best bet in the hunt for seasonal/local/organic. And while I adore farmers’ markets, more often than not my schedule isn’t compatible with market days and times (unfortunately). Can anyone relate?

So naturally, I’m really excited about the fact that when in.gredients debuts, it’ll be like having a supplementary farmers’ market on call 7 days a week. No joke! In fact, some of the farms with booths at Central Texas farmers’ markets are the ones whose produce we’ll be carrying. But the window of opportunity to get at these farm-fresh goodies will be significantly wider, so no fret if you can’t make it to market day. Phew!

You could think of it this way: every day will be market day at in.gredients!

Written by jmalsky

January 6, 2012 at 6:06 pm

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