in.gredients

It Shouldn’t Be “All Up to Consumers”…

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Jeffrey Hollender, co-founder and CEO of Seventh Generation, makes a good point that if conventional farmers were held financially responsible for adverse environmental effects like water pollution and erosion, then the price of the food that they produce would have to go up to reflect this expense. And if this were the case, organic food would be the cheaper option, because organic farmers generally practice much better land stewardship and generate little pollution.

But consumers can’t exactly demand these changes just with their purchasing power…and the brunt of the financial burden shouldn’t rest entirely on their shoulders. Hollender says “we have to change the economic landscape so that business and consumers are all aligned and incentivized to make the sustainable choice.” And when this alignment happens, that will mark the beginning of true, substantial progress.

(video: Big Think)

Written by jmalsky

December 14, 2011 at 3:17 pm

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