in.gredients

Posts Tagged ‘in.gredients

ATX Blogger Spotlight: From Maggie’s Farm

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A big part of in.gredients is getting to know our community. Austin is filled with people who care about food, sustainability and building community with their neighbors.

Meeting Maggie- the writer, photographer and recipe developer for From Maggie’s Farm- was like a breath of fresh air. With a big heart and an even bigger laugh, she filled in.gredients with her magnetic personality as she wandered around getting inspired for her feature on our website.

Maggie is a farmer in the hill country of Texas. Known for her canned goods, she produces artisan foods using sustainable, organic food from her garden. Her blog is full of stories about life on the farm. The challenges and humor that comes with raising goats, chickens, ducks and rabbits. Beautiful photographs accompany every post, and best of all are the recipes. Oh, the recipes.

After her trip to in.gredients, Maggie developed a Pumpkin Pork Belly Mixed Bean Cassoulet recipe that is drool-worthy. This recipe was made from items that she found in the store, and she wrote a two part series about her trip to in.gredients.

Maggie took the time to get to know the store and our ethos. By writing up such a thoughtful review of her experience she emphasizes the importance of shopping mindfully and supporting local farmers and businesses.

Her budget for most meals is $5 per person, and she was able to prepare this dinner-party-worthy dish AND meet her budgeted allowance. A win for Maggie and a win for the store.

We’re blessed to have such a vibrant food community. The people of Austin love to grow, gather, produce and eat together. And when you’re filling your stomachs with Maggie’s pumpkin pork belly, you remember why you love living in Austin.

Her delicious recipe can be found here. Happy Eating!

Written by cscdavis

October 25, 2012 at 9:02 am

Daily Recipe: Almond Crusted Tilapia with a Beet, Goat Cheese and Arugula Salad

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The best kind of meal plans are the ones that leave your family and friends impressed. You want to leave them preferring your cooking over a restaurant.

What makes it even better is if the recipe requires simple ingredients and not a lot of time to prepare.

We’ve got one of those meal plans for you.

The tilapia, when cooked correctly, has a buttery texture and taste. Adding the crunch of the almonds makes the fish stand out from other seafood recipes. The salad not only makes this a complete meal, but pairs nicely with the simple flavors of the fish.

Go ahead, impress your friends and family.

We’d recommend making the salad first, as it can sit in the fridge while you prepare the seafood. The best way to serve this dish is right after it’s cooked- preserving the flavor of the fish and the crunch of the almonds.

Happy eating!

Beet, Goat Cheese and Arugula Salad

Serves 4

Adapted from the Food Network

  • 1/2 lbs persian limes from G &S groves ($1.00 for 1/2 lbs)
  • 3 tbs german red garlic from Tecolote Farm (1 head of garlic $1.10)
  • 1/3 cup olive oil (5 tbsp for $1.00)
  • salt and pepper to taste
  • 6 medium beets from JBG ($3.50 a bunch)
  • 6 cups arugula from Tecolote Farm ($6.00 for 1/2 lbs)
  • 1/2 cup walnuts ($2.75 for 1/4 lbs)
  • 1/4 cup dried cherries ($1.26 for 1/4 cup)
  • 3 oz goat cheese from Pure Luck Farm and Dairy ($3.50 for 3 oz)

Almond Crusted Tilapia

Serves 4

Adapted from Southern Living

  • 1 cup almonds ($5.04 for 1 cup)
  • 1/4 cup flour ($.26 for 1/4 cup)
  • 4 Quality Seafood tilapia fillets ($11.50 a pound)
  • 2 tbs butter ($6.00 for lbs of butter, $.41 for 2 tbs)
  • 2 tbs olive oil ($.40 for 2 tbsp)

Process 1/2 cup almonds in a food processor until finely chopped, and combine with 1/4 cup flour in a shallow bowl. Sprinkle the fish evenly with salt and dredge in the almond mixture.

Melt butter with olive oil in a skillet over medium high heat. Add the fish, and cook for 4 minutes on each side or until golden. Remove the fillets to a serving plate.

Add remaining 1/2 cup almonds to skillet to cook, stirring often for about 1 minute, until golden. Remove almonds with a slotted spoon, and sprinkle over fish.

Estimated total for recipe in.gredients: $37.72

Cost per person for a family of four: $9.43

Written by cscdavis

October 12, 2012 at 9:21 am

No More Label Stress

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At in.gredients, you don’t have to stress over product labels. We make finding healthy food with pure ingredients easy for our customers by, well, only selling healthy food with pure ingredients.

While many stores sell healthy food with “real” ingredients, few will carry only real foods. It’s common to have to constantly read product labels to make sure you’re buying something without artificial fillers or color dyes, since real foods are mixed with other products that wouldn’t fit the same bill.

We want to make it easy for you to shop at our store – easy to make good decisions. So we’ve weeded out what’s not “real” (for our definition of that, read here). Having a small store helps a lot with that. Don’t worry, we’ll still have product labels – but you won’t have to read them to learn what chemicals you’re eating.

(image: Patrick Lane Photography)

Written by Brian Nunnery

July 16, 2012 at 8:52 am

Urban Patchwork’s Turning Three!

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Image

Our friends at Urban Patchwork Neighborhood Farms are celebrating three years of transforming Austin’s food culture by starting local, mesh networks of neighborhood farms, teaching Austinites how to grow food where we live. The celebration? A fun birthday filled with food, music, and revelry at the Sustain Center!

Saturday’s event will include live gardening demonstrations, a hand-crafted chicken coop raffle, live music from Sally Allen, free drinks thanks to Tito’s, and a peek at Urban Patchwork’s strategic plan as it enters its fourth year.

Event Info

What:Urban Patchwork Neighborhood Farms 3rd Birthday Celebration
When: Saturday July 7 2012, 6:30PM-9:30PM
Where: Sustain Center, 443 Bastrop Highway, Austin TX 78741
Admission: Free
Some helpful info: Folks attending are encouraged to come picnic-style. Bring blankets, beach umbrellas, hats, frisbees, and lawn chairs – and be ready to enjoy music while watching the sunset!

The in.gredients Garden

As some of you know, our store garden‘s a part of Urban Patchwork’s Cherrywood CSA, serving our neighborhood. Produce grown in our store garden is distributed via the CSA, and the CSA’s surplus will be sold at in.gredients after our store’s open. We’ve enjoyed working with Urban Patchwork and supporting their mission, and look forward to celebratin’ with y’all on Saturday!

(image: in.gredients team)

Written by lwelker

July 3, 2012 at 3:26 pm

Local Agriculture Economy

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According to the The New York Times, while “local farm sales are becoming more stable, predictable, and measurable,” big agriculture’s struggling to find labor, causing its price advantage over locally-grown food to slowly shrink. Indeed, the local food movement‘s creating a “vibrant new economic laboratory for American agriculture.” Just another reason to, as they say, “go local”!

We’re looking forward to supporting local food producers when we open. Soon.

(image: Napa Farmhouse)

Written by supriyamisra

July 3, 2012 at 12:59 pm

Food Guide

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Wondering where your food comes from? At in.gredients, we believe you deserve to know the source of your food and understand how it gets to your local grocery store – and take a transparent approach when giving product information to customers.

However, in.gredients isn’t everywhere – and we want all of you to be able to make informed buying decisions at your local food markets. Real Time Farms provides a pretty cool interactive, crowd-sourced food guide allowing you to figure out where your food’s sourced, whether it’s kale or antibiotic-free meat, from a restaurant or farmers’ market. There’s no support for grocery stores yet, but the website’s already a great resource for food-conscious consumers. Check it out!

(image: Eclectic Recipes)

Written by supriyamisra

June 29, 2012 at 2:05 pm

Posted in Good Ideas

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in.gredients: A Timeline

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It’s hard to believe it’s been a year since we first announced our IndieGoGo fundraising campaign! Last June we pushed the in.gredients idea out to the public, curious to see if anyone would support our cause.

A year later, that cause is almost a reality! Our Manor Road storefront in Austin is finally nearing completion – so we want to take a chance to look back at how we’ve gotten here and look forward to seeing in.gredients come to life:

June 2011

in.gredients founders

in.gredients begins a crowd-sourced IndieGoGo campaign. Many of you begin to follow our blog, Twitter, and Facebook. Local and national media spread the word about our cause.

July 2011

in.gredients before construction

in.gredients secures its first location: 2610 Manor Road, a vacant garage in Austin’s Cherrywood neighborhood. Many locals begin offering to volunteer to help build the store.

August 2011

in.gredients IndieGoGo campaign = success!

Our IndieGoGo campaign ends with a bang: $15,455 raised in eight weeks. Plans for the storefront buildout are finalized.

September 2011-January 2012

in.gredients‘ Yelp! Passport to Cherrywood event, October 2011

Our rocket speed’s slowed by construction permitting delays – so we make the most of the wait with community events (Yelp! Passport to Cherrywood event, a Halloween party, numerous film screenings), and use the extra time to fine-tune our store operations. Hanging out with some of our biggest fans on Saturday mornings, we knock out the construction tasks on the building that don’t require a building permit.

Meanwhile, the in.gredients team begins to grow, welcoming Lauren Welker and Jessica Malsky. Cat Nunnery and Kae Wang (pictured above) also help the launch team build the store.

February 2012

in.gredients = under construction!

Finally, groundbreaking, after an unfortunately long waiting period! Construction of our storefront begins.

March 2012

Friends of in.gredients help break ground for the store’s garden

Construction continues, and our vacant garage begins to look more and more like a store. Our own Christian Lane and Brian Nunnery discuss in.gredients at SXSW. in.gredients hosts its first in.sessions – small, intimate recordings with artists from around the globe (videos here). in.gredients also announces its partnership with Urban Patchwork, a local mesh network of urban farms in the Cherrywood neighborhood, and plans for a store garden that’ll be a part of the Cherrywood CSA.

April-May 2012

Progress update, May 2012

The buildout continues, with momentary delays as a few construction-related complications arose. The in.gredients online community votes to paint the storefront green. The store garden’s planted with the help of Urban Patchwork, and summer plants take root.

June 2012 (Today)

in.gredients‘ outdoor light fixtures

Construction enters its final stretch. The in.gredients team prepares to move into the new storefront and get things ready to rock! The garden’s summer plants begin producing. A long, long wait begins to come to a close. Thanks to all of you for your continued support, and for hanging in there with us!

July-August 2012 (Tomorrow)

Expect in.gredients‘ opening to be unique – our final days will not resemble anything folks would typically expect from a traditional grand opening. In fact, we’re not even calling our debut a “grand opening.” Keep your eyes peeled (Twitter, Facebook, Pinterest, here) for news of what’s up.

in.gredients has begun its final descent into Austin. Please fasten your seatbelts and put your tray tables in the folded, upright position… we’ll be on the ground shortly.

(images: Patrick Lane Photography, in.gredients team)

We’re Social Capitalists

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social capitalism (/ˈsōSHəl/ /ˈkapətlˌizəm/): an old idea taking on an new form in the age of social media where social capital, creative capital, and intellectual capital are deployed outside the construct of the prevailing corporations or governments; a social cause cast against the backdrop of market capitalism

We’ve said before that we’re social capitalists – making a profit while supporting a cause. Social capitalists operate within a triple bottom line (TBL) business methodology, which traditionally consists of three “P’s”: people, planet, profit. TBL’s been embraced by many sustainability initiatives as an operational philosophy – educating the public on sustainability and building a community around a cause (people), reducing waste and pollution (planet), and still making some sort of (profit) to help grow and further the cause while supporting those who put effort into it. In a capitalist society and economy, being a TBL business can better ensure the success and growth of a cause within the context of an economy that’s largely influenced by capitalistic variables and methodologies.

There’s the perception, though, that being for-profit is an ugly choice – that it implies the profit-oriented pricing and marketing strategies employed by profit-focused businesses. We’re all used to these buy-more strategies because for a majority of businesses, profit’s the only goal – after all, the business needs to stay afloat, feed its employees, and ideally grow and prosper.

The difference between a profit-focused business and a TBL business isn’t that one’s profit-focused and the other isn’t – remember, profit’s the third “P” in the triple bottom line model – the difference is that profit isn’t the only goal of a TBL business. People (community and cause) and planet (cause and wise consumption) are just as important.

This makes TBL businesses noticeably different than more traditional, profit-focused shops. Consumers notice this in the branding of TBL businesses, their marketing approach, their pricing strategy, and most importantly the ways they behave.

Since in.gredients is a triple bottom line business, everything we do indicates our goals to build (and educate) a community around our cause (people), reduce waste and consumption and improve our environment (planet), and make a profit to help grow our concept, drive change in the marketplace, and spread the good (profit).

(image: Patrick Lane Photography, in.gredients Garden Dig-in, April 2012)

Written by Brian Nunnery

June 14, 2012 at 5:46 pm

Entrepreneur Magazine: 100 Brilliant Companies

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We’re thrilled to be amongst Entrepreneur Magazine’s 2012 100 Brilliant Companies…we’re blushing bright red!

Written by Brian Nunnery

May 23, 2012 at 9:52 pm

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