Archive for the ‘Campaign’ Category
Help us Select our New Non-Profit Community Partner
Did you know that every time you use your reusable container, we donate 5 cents to our non-profit community partner?
For the past six months we have partnered with Mother’s Milk Bank, a non-profit organization whose mission is to accept, pasteurize, and dispense donor human milk by physician prescription, primarily to premature and ill infants.
From February 15th- February 28th we’re asking our customers and online community to help us decide our next non-profit partner. Starting April 1st, in.gredients will donate 5 cents per container as well as have branded reusable bags for sale with 100% of the bag proceeds going to our community partner.
Please take the time to read about these four amazing local non-profit organizations, and then take the poll to help us decide who our next partner will be. Thank you!
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The BeHive Austin is a tightly woven family of dynamic staff, caring volunteers, community collaborators, and beloved children and families. In our unique, student-centered neighborhood clubhouses, our exceptional out-of-school and summer-time programs provide academic support, encourage self-discovery and critical thinking skills, and help students feel safe, valued and enthusiastic about learning. Our vision is to create a community that cares for children, creating children that care for their community. |
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Empower Art is an emerging non-profit organization in Austin, TX dedicated to helping at-risk youth through the creative arts. Empower Art facilitates healing and empowerment for adolescent survivors of family and sexual violence and other marginalized populations through various forms of creative expression. Empower Art provides an environment in which young people can learn healthy coping skills, self-expression and social responsibility through the production and performance of art, music, theater and dance. |
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Urban Patchwork Neighborhood Farms (UP) is a network of neighborhood-scale “farms” growing fresh food in yards since 2009. People share time, space and money to create abundance. Walkable. Bike-able. Community owned food. Our vision is that every neighborhood in Austin is its own network of food forests and weekly farm stands run and supported by neighbors who live within walking/biking distance of where their food is grown. Urban Patchwork also trains new urban farmers in sustainable, small scale horticultural and regenerative food production to establish Austin’s first community-owned community-produced food system. |
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Urban Roots uses sustainable agriculture to transform the lives of young people and increase access to healthy food. Housed on a 3.5-acre sustainable urban farm in East Austin, Urban Roots provides paid internships, life and job skills, and service opportunities in the areas of hunger and food access to youth age 14 to 17 in Austin. Each year, Urban Roots works with hundreds of youth interns and adult volunteers to grow our goal of 30,000 pounds of produce, 40% of which is donated to local soup kitchens and food pantries. The other 60% is sold at local farmers’ markets and through our Community Supported Agriculture program. |
in.gredients: Best Food Campaign of 2011 (IndieGoGo)

With all the work we’ve done to get our store up and running, our IndieGoGo fundraising campaign seems like ages ago! But it’s how in.gredients began… as an idea pitched to the public, hoping for approval. Thankfully, you embraced our concept, and gave us the funding we needed to push the in.gredients ship out to sea.
We’re thrilled to be deemed IndieGoGo’s #1 Food Campaign of 2011. Thanks to all of you who helped make in.gredients happen – this honor’s for you, too.
Here’s to 2012… the year we’ll FINALLY open our doors!
10 Hours To Go!

Woohoo! Only 10 hours before our IndieGoGo fundraising campaign ends! Claim prizes while you still can. So thankful for your support, everyone!
*Very* excited to have all of you on board. It’s time to make grocery shopping sustainable!
Thank You, Thank You!

We want to give a huge, public THANK YOU to all our donors and fans for helping us reach our fundraising goal on IndieGoGo. 220 of you decided in.gredients was important enough to you to help make it happen. And now, two months after starting our campaign, we have $15,000 to jump start our store. in.gredients IS coming to Austin!
Your support’s been vital to our success so far. We’ve been thrilled to have so many of you behind our idea – you’ve shown not just us, but the entire country, that you’re ready for a more sustainable way to shop for groceries. You’ve also helped tell the masses that you’re ready for better food, for prioritizing “local,” and for reducing waste. While we want in.gredients to be a model for the “next generation” of groceries, we can’t do it without your support. And you’ve given it to us…big time.
That being said, we’re peddling as fast as we can toward opening day – when you can finally support us by shopping in our store! In the meantime, join our mailing list for updates, sign up to volunteer, and keep spreading the word. :-)
Shooting for $16,000?
If you still want to donate to our IndieGoGo campaign, please do (in the next 9 days)! The “bonus round” begins now!
15 Days to Raise $2,000!
There are just 15 days to go in our campaign, but we’re $2,000 short. We want in.gredients to happen – help us get there! To make our goal, we need $134 per day from here on out. Tons of swag for the taking:
- a bunch of organic, American Apparel in.gredients T-shirts waiting to be claimed
- in.gredients containers, pint glasses, and growlers for the filling
- three more free one-hour massages at the $100 level
Let’s show everyone folks are ready for a store like in.gredients. Please donate, and tell your friends!
We’re Featured on IndieGoGo!
…woo hoo! Kudos to our fans. Check it out on their home page.
Bright Side Body Therapy Winners
Last week we announced that the “next five donators at the $100 will win a free one-hour massage from Bright Side Body Therapy.” Here are the lucky five who pounced quickly!
(in chronological order)
Sarah Sewell
Robert Lane
Dusty Harshman
Amy Brotman
Herb Levy
Matt, our friend at Bright Side, will expect your visit. To the rest of you…five free one-hour massages still stand at the $500 level, in addition to the photography prize!
Media Love
In the last four days, the news of our store has spread like mad. 13,000+ video views on YouTube, ~1200 comments and 3300 Facebook shares from GOOD’s feature on us, over 1100 Facebook likes on our page, and an influx of 500 Twitter followers. That’s all thanks to YOU for telling your friends about our store. Clearly, American consumers are ready for the grocery industry to step up and change for the better. All it needs is a spark (that’s where we come in). Thank you, thank you, thank you for your support and friendship – with your continued donations, we’ll be able to kick off with an even louder bang.
For grins, here’s some of the press we’ve received since last week:
GOOD
Time
Huffington Post
The Rolling Stone
Treehugger
…and many blogs written by you guys (which we’re still tallying). :-)
We’re Not a Silver Bullet
We’ve fielded many questions in the first ten days of our campaign – from gluten-free to garbanzo beans. It’s been great to receive so much feedback from you guys. It’s what we hoped for with a crowd-sourced campaign.
What we’ve been reminded of the most: we’re not a silver bullet. While we’re prioritizing local food, oil will still be consumed during the delivery of those goods because we live in a world that still runs on oil. While we’re going to hand-pick local farmers and vendors to supply our wide selection of food, we can’t guarantee we’ll carry that-one-ingredient-you-need-for-mom’s-recipe. The truth is, we’re out to fix a lot of things: packaging waste, education, health, the local food economy…but our store alone isn’t the fix-all.
At best, we hope to show people that shopping sustainably is possible and practical. We want to educate our community on eating healthily, improve our local food economy, and show the industry that zero-waste isn’t as out of reach as most think. If we help lessen our dependence on oil and rock the packaging industry’s boat a bit, great – but that’s icing on the cake. in.gredients won’t change the world – you will. The more people we have supporting us, the more other people will notice the changes that we can all make to live more sustainably.







