in.gredients

No More Label Stress

with 3 comments

At in.gredients, you don’t have to stress over product labels. We make finding healthy food with pure ingredients easy for our customers by, well, only selling healthy food with pure ingredients.

While many stores sell healthy food with “real” ingredients, few will carry only real foods. It’s common to have to constantly read product labels to make sure you’re buying something without artificial fillers or color dyes, since real foods are mixed with other products that wouldn’t fit the same bill.

We want to make it easy for you to shop at our store – easy to make good decisions. So we’ve weeded out what’s not “real” (for our definition of that, read here). Having a small store helps a lot with that. Don’t worry, we’ll still have product labels – but you won’t have to read them to learn what chemicals you’re eating.

(image: Patrick Lane Photography)

Written by Brian Nunnery

July 16, 2012 at 8:52 am

3 Responses

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  1. I totally love everything about your business. I am, alas, not in Austin so I can’t fully appreciate how great your idea is, even once you’re open. Do you think you might put up a tab with links to businesses in other cities doing similar things re: selling ingredients without the packaging? I know there are places with a similar model in London and I’m sure there are in other cities, but you guys must know even more of them and I think people could really make good use of that resource. I certainly would!

    Sarah

    July 18, 2012 at 6:36 pm

  2. I don’t know if you got that last comment. I basically wrote: I want to shop at your store, but I don’t live in Austin. Do you think you could put a “people like us” tab up (or something like that) with stores with similar goals in other cities? I know there are some in London, but you must know of a lot more and I bet people who aren’t in Texas would love to know of them. I certainly would!

    Sarah

    July 18, 2012 at 6:42 pm

    • Hi Sarah, thanks for your comment. We really wish we had the bandwidth to aggregate other businesses onto a list. Perhaps in the future – just can’t at the moment.

      Christian Lane

      August 9, 2012 at 8:00 pm


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